Accomplished Digital Media, Corporate Communications, PR, Marketing, Technology and Business leader with 20+ years of experience informing and empowering audiences, and growing companies, brands, sales and engagement through effective communication, storytelling and engagement strategies. Cindy is a trusted catalyst and thought leader who excels at ideation, solutions, forging relationships, empowering diverse and inclusive teams, and guiding leadership and teams through data and the application of channels and messaging to influence meaningful moments with audiences and stakeholders.
It all comes down to creating moments that impact people's experiences and decisions.
Cindy is also a mom, active supporter of Youth STEAM / STEM initiatives, founder of The Blankets & Buddies Project, and past NASA Solar System Ambassador. She has a soft spot for Weimaraners and her two rescue dogs, a fascination for astronomy, is a NWS trained storm spotter, and loves the piano, outdoors, fitness, community, Cardinals, Blues, and CITY SC.
Biography
Highlights
Experience in National and Global roles for publicly-traded companies, holding companies and private companies
Proven track record for organizational growth, B2C and B2B audience engagement, digital media performance, organic/net-new business growth, and media relations
Trusted member of senior and executive leadership, thought leader, mentor, and experienced Digital Media, Organizational Growth, Executive Communications, and Reputation Management professional
Arbinger Institute Outward Leadership training
Regular SWAT Team member to assess and improve relationships, programs, processes, opportunities or crisis management
Effective in meeting, board-room and on-stage settings
Digital marketing, Organizational Growth, Media Relations, PR/Marketing Communications, Change Management, Reputation Management, Crisis Communications, Growth Marketing, Channel Marketing and Internal Communications strategist
Expertise in Media, Emerging Technology, B2C & B2B Marketing Communications, Digital/Mobile/Social Media, MarTech, Marketing Automation, Branding, Online Privacy, Celebrity/High-profile/Spokesperson Management, Technology, Innovation, Product Marketing, Fundraising/Sponsorships, Consumer Engagement, Consumer Behavior, Tech Stack, Data & Analytics, Research, Partner Marketing, Client Management, Analyst & Investor Relations, Managing Budgets, and more
Experience with Cloud, CRM, SaaS products, HubSpot, Salesforce, Product/Tech Roadmaps, and collaboration with IT
Successful manager, trainer, team player and collaborator, establishing relationships and empowering colleagues across all levels
Quick adopter of new subject matters and technology
In-house and Agency experience: WPP, GroupM , Ansira, FleishmanHillard, Hennessey Digital
Experience working with marquis brands & partners: Google, Facebook, Yahoo!, Pinterest, Energizer, Unilever, Build-A-Bear Workshop, McDonald's, Jiffy Lube, Volkswagen, Jaguar, Land Rover, Campbell's, United States Olympic Team Trials, Dell, Serta Simmons Bedding, Showtime Networks, Maserati, Alfa Romeo, FCA (Chrysler/Dodge/Jeep/Ram/FIAT), and more
Impact
Co-created department and contributed to 150% growth - $4M to $10M - in 18 months
Drove PR, communication, media relations, marketing and IT communications strategy for the world’s largest media investment management operation and parent company to 7 agencies in the traditional / digital / social media, data and marketing technology categories. Aligned 11 national and global department leads, and managed direct reports and project teams.
Humble honor of being first female in a global role within an organization
Established omnichannel strategy contributing to $11M / 137% business growth over 3 years
Sports Marketing, Public Relations and Media Relations for high-profile civic events, including: 2 U.S. Olympic Team Trials, the Papal Visit to St. Louis by Pope John Paul II, and marathon events
Leadership team of the forward-looking media and technology innovation unit for a publicly-traded company. Published thought leadership POVs on real-time changes in the media industry and impact for brands/advertisers.
Increased local media adoption and media revenue 200% for luxury car brand via channel marketing solutions
Generated 400% YOY increase in media relations coverage
Led creation and launch of Diversity Awareness Program for Energizer. Launched nationwide on Martin Luther King, Jr. Day, with a very special guest, his daughter, the late Yolanda King
Secured high-profile influencers - Danny Glover, Susan Sarandon, Barbara Bush, the late Yolanda King and other spokespersons for cause marketing & corporate communications campaigns
Led groundbreaking research and published white papers about consumer behavior and the purchase pathways. Collective readership: 100,000+
Communications lead for new product launches for B2C brands.
Led media relations and in-market events for more than 20 new store openings for Build-A-Bear Workshop
Co-Programmed forward-looking event for C-Suite media & advertising executives
Influenced technology utilization, platform development and, optimization to enable scalability for brands and businesses
Domestic communications lead for multi-year international IT overhaul and outsourcing affecting 25,000 employees
Led development & adoption for an app to help parents monitor kids' social media activity. Applied blended knowledge of digital privacy and social media to educate and inform parents and students about online safety & digital responsibility