Accomplished Corporate Communications, PR, Media, Marketing, Technology and Business leader with 15+ years of experience informing and empowering audiences, and growing companies and brands through effective communication, storytelling and engagement strategies. I’m a trusted catalyst, forging relationships, forming diverse and inclusive teams, and guiding leadership and teams through data and the application of channels and messaging to influence meaningful moments with audiences and stakeholders.
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It all comes down to creating moments that impact people's experiences and decisions.
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I'm also a mom, active supporter of Youth STEAM / STEM initiatives, and founder of The Blankets & Buddies Project. I have a soft spot for Weimaraners, a fascination for astronomy and weather, and love the piano, outdoors, fitness, community, Cardinals & Blues.
About Me
Highlights
Experience in National and Global roles for publicly-traded, private and holding companies
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Proven track record for B2C and B2B audience engagement, organic/
net-new business growth, and media relations
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Trusted member of senior and executive leadership; experienced Executive Communications & Reputation Management professional
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Completed Arbinger Institute Outward Leadership training
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Regular SWAT Team member to assess and improve relationships, programs, processes and opportunities
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Effective in meeting, board-room and on-stage settings
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Trusted Media Relations, PR/Marketing Communications, Change Management, Reputation Management, Crisis Communications, Growth Marketing and Channel Marketing strategist
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Expertise in Media, Emerging Technology, B2C & B2B Marketing Communications, Digital/Mobile/Social Media, MarTech, Marketing Automation, Branding, Online Privacy, Celebrity/High-profile/Spokesperson Management, Technology, Innovation, Product Marketing, Fundraising/Sponsorships, Consumer Engagement, Consumer Behavior, Tech Stack, Data & Analytics, Research, Partner Marketing, Client Management, Analyst & Investor Relations, Managing Budgets, and more
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Experience with Cloud, CRM and SaaS, HubSpot, Salesforce, Product/Tech Roadmaps, and collaboration with IT
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Successful manager, trainer, team player and collaborator, establishing relationships and empowering colleagues across all levels
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Quick adopter of new subject matters and technology
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Agency experience: WPP / GroupM alumna, Ansira, FleishmanHillard
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Experience working with marquee brands & partners: Google, Facebook, Yahoo!, Build-A-Bear Workshop, McDonald's, Jiffy Lube, Energizer, Volkswagen, Jaguar, Land Rover, Campbell's, United States Olympic Team Trials, Dell, Serta Simmons Bedding, Showtime Networks, Maserati, Alfa Romeo, FCA (Chrysler/Dodge/Jeep/Ram/FIAT), and more
Impact
Co-created department and contributed to 150% growth - $4M to $10M - in 18 months
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Drove PR, communication, media relations, marketing and IT communications strategy for the world’s largest media investment management operation and parent company to 7 agencies in the traditional / digital / social media, data and marketing technology categories. Aligned 11 national and global department leads, and managed direct reports and project teams.
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Humble honor of being first female in a global role within an organization
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Member of core leadership team of a company’s forward-looking media and technology innovation unit. Published thought leadership POVs on real-time changes in the media industry and impact for brands/advertisers.
Influenced technology utilization, platform development and, optimization to enable scalability for brands and businesses
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​Increased local media adoption and media revenue 200% for luxury car brand via channel marketing solutions
Generated 400% YOY increase in media relations coverage
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Communications lead for new product launches for B2C brands.
Led media relations and in-market events for more than 20 new store openings for Build-A-Bear Workshop
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Co-Programmed forward-looking event for C-Suite media & advertising executives
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Led creation and launch of Diversity Awareness Program for Energizer. Launched nationwide on Martin Luther King, Jr. Day, with a very special guest, his daughter, the late Yolanda King
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Secured high-profile influencers - Danny Glover, Susan Sarandon, Barbara Bush, the late Yolanda King and other spokespersons for cause marketing & corporate communications campaigns
Domestic communications lead for multi-year international IT overhaul and outsourcing affecting 25,000 employees
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Led groundbreaking research and published white papers about consumer behavior and the purchase pathways. Collective readership: 100,000+
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Led development & adoption for an app to help parents monitor kids' social media activity. Applied blended knowledge of digital privacy and social media to educate and inform parents and students about online safety & digital responsibility
Generated press and managed PR/Media activity for high-profile civic events including: 2 Olympic Trials, Marathons, and the Papal Visit to St. Louis by Pope John Paul II
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